Patty Arvielo, New American Funding to Host Marketing to Hispennials Educational Series

New American Funding, a national mortgage banker, presents its Latino Focus event series, The Hispennial Generation: Marketing to the Nuevo Latino, in Sacramento and Stockton, CA. The events, hosted by New American Funding President Patty Arvielo, will educate attendees on marketing to hispennials, the millennial generation of Hispanics.

“Every time we get together at these events, the only thing that impresses me more than the knowledge we’re accumulating on the topic of marketing to hispennials, is our collaborative passion for this initiative and the Latino community,” commented Arvielo. “I love the energy and the insights at Latino Focus.”

The events will provide opportunities for attendees to learn about needs specific to millennial Hispanic consumers and to hear from guest speakers.  Topics will include developing adequate educational materials, reaching hispennials through social media, and other techniques to remain relevant to this group. In Stockton, Carlos Villapudua, former candidate for Mayor of Stockton and currently representing District 1 on the San Joaquin County Board of Supervisors, will be speaking about the state of the housing industry specific to the San Joaquin County.

The workshops will be held on March 16, 2017 from 9:00 A.M. -12:00 P.M. at the University Plaza Waterfront Hotel, 110 W Fremont Street, Stockton, CA 92502 and on March 17, 2017 from 9:00 A.M. -12:00 P.M. at the Sacramento Marriott, Rancho Cordova located at 11211 Point East Dr, Rancho Cordova, CA, 95742.

To learn more about attending please visit

In 2013, New American Funding formed the Latino Focus Committee. The in-house group develops services to enhance the quality of the lending experience among Hispanic consumers and aims to enrich the Hispanic community through homeownership.

These events are produced in collaboration with Freddie Mac and Radian.