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Our Mission

New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing. Our dedication to client service during the transaction extends after the closing while we service their mortgage. This passion for client service is displayed in every step of the homeownership experience with focus on fulfilling our client’s needs in a manner that enhances their standard of living. 

Our Values


As an organization and leader in the mortgage industry, we have led and will continue to lead with integrity. It is the foundation for everything we do. Our words are our actions. We inspire trust by saying what we mean and taking responsibility for our actions. We do the right thing, even when no one is watching.


As NAF has grown and scaled over the years, we know that we are stronger united. We create a positive and included culture that fosters open, honest, and meaningful relationships. Diverse perspectives fuel our purpose, deepen our trust with clients and team members, and strengthen our culture. We know that our differences are our greatest strength and find ways for everyone to belong. We invest in each other, and we win and learn as a team.


Technology solutions and special products have been the result of innovation, and innovation fuels evolution. We encourage a culture of innovation and continuous improvement. Constantly making the complex simple while driving personal and professional growth. Innovation motivates us to act, take calculated risks, encourage new ideas, learn from mistakes, and strive to exceed expectations. By putting innovation at the forefront, we constantly raise the bar both within our workplace and throughout our industry.


Some of our innovative solutions seemed impossible at first, but that is why it is important that we always pursue the impossible. We think beyond "what is" and envision "what can be" before others even see it. Everyone is empowered to succeed. We foster a collective responsibility to NAF's success and believe that each member of our team is capable and accountable to make decisions, solve problems, and take actions that contribute to NAF's long-term vision, impact, and success.


All the innovation that occurs within NAF would be nothing without execution. Execution drives success, and results and speed matter. Our purpose gives us courage to reach beyond our comfort zone to overcome obstacles, find solutions, and deliver exceptional outcomes. Our focus is always on execution to ensure we accomplish our goals.


NAF would be nothing without all of our team members, our industry partners, and our clients and to this end, people come first at NAF. Outstanding service is the cornerstone of our business. We are meticulous in how we interact with our customers, partners, and each other. The power of our shared values and collective efforts affects positive, groundbreaking change and delivers excellence for our customers, colleagues, and communities.

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