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Spooky Halloween Spending Statistics - Infographic

Halloween Spending Statistics

If it seems like the season gets longer and the celebrations more elaborate every year, you’re probably not imagining it. Halloween is big business now and continues to grow, resulting in month-long events at theme parks, pumpkin patches, and popup stores. It is now one of the largest spending holidays in the United States.

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Spooky Halloween Spending Statistics

If it seems like the season gets longer and the celebrations more elaborate every year, you’re probably not imagining it. Halloween is big business now and continues to grow, resulting in month-long events at theme parks, pumpkin patches, and popup stores. It is now one of the largest spending holidays in the United States.

How Great are these Halloween Proceeds?

  • Total Halloween spending in 2017 was a record of more than $9 billion
  • $2.7 billion is spent on decorations
  • $400 million is spent on Halloween greeting cards
  • 64% of the population plans to spend $86 per person
  • Americans tend to spend $25 each on candy

Halloween Costumes

When Do We Shop?

  • 6% of shoppers will start shopping for Halloween before the start of September
  • 41% will make Halloween purchases during the first week of October
  • 25% of shoppers will wait until the last two weeks of October to make their purchases

How Much Will Be Spent?

  • $1.6 billion on adult costumes
  • $1.2 billion on children’s costumes
  • $440 million on pet costumes

Where Do We Get Our Ideas?

  • Online
  • Retail store
  • Friends and family
  • Facebook
  • Pinterest
  • Pop culture source
  • Ads and other print media
  • YouTube
  • Instagram
  • Current events

What’s Popular?

  • Superheroes
  • Princesses
  • Animals
  • Star Wars characters
  • Witches
  • Pirates
  • Ghosts
  • Vampires
  • Zombies
  • Villains
  • Fairies
  • Vixens

Halloween Fun Facts

  • Selling or using silly string in Hollywood, California carries a fine up to $1,000
  • Chocolate is one of most popular candy during the Halloween season, bringing in more than 90 million pounds
  • An alternative spelling of Halloween is Hallowe’en
  • Halloween is the 3rd largest party holiday besides New Year’s Eve and Super Bowl Sunday
  • More than 93 percent of children will go trick-or-treating each year

How low will your payment be?