Helping Achieve the American Dream of Homeownership

What is NAF Black Impact?

Established in 2016, NAF Black Impact (formerly known as NAF Dream) represents our commitment to taking direct, action-oriented steps to address credit accessibility and promote sustainable and equitable homeownership for Black individuals and communities. We recognize and celebrate the resilience, creativity, and leadership of Black communities in overcoming systemic obstacles and discrimination, and we strive to shape a diverse and inclusive landscape for homeownership.

Our mission is to consciously empower the Black community by providing unparalleled customer support, standing with Black employees and consumers, offering ongoing cultural awareness training, acknowledging historical challenges and systemic barriers faced by Black individuals, and using intentional language in our marketing efforts to elevate Black clients in achieving homeownership.

We’re Committed

New American Funding is one of the top lenders to the Black community. We believe in the power of Black Homeownership and are dedicated to bridging the racial wealth gap. We achieve this through In-kind Partnerships, Real Estate Agents, Outreach, Homebuyer Education, Partnering with Like-minded Builders, Coaching, and Sales Support, and we’re committed to funding $20 billion in new mortgages to Black borrowers by 2028. 

 

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How NAF Makes a Difference

• Pathway to Homeownership - Everyone deserves the chance to build wealth by owning their own home. With the Pathway to Homeownership program, first-time homebuyers in select areas may be eligible for down payment, closing costs and/or prepaid cost assistance!
• Uqual - Our partner UQual can help get you loan ready by addressing financial areas like credit, debt reduction, saving for a down payment and more. Consumers who complete UQual’s program are eligible to receive a $500 lender credit at closing of their mortgage loan with New American Funding.
• 5-Year Rate Protection Pledge - With our 5-Year Rate Protection Pledge, you may be able to refinance with no repeat lender fees or appraisal fees** if rates drop in the next five years after you lock in your rate! This gives you peace of mind knowing you can purchase your dream home now, and refinance to a lower rate later.
• NAF Cash - NAF Cash, an affiliated company of New American Funding***, can turn you into a cash buyer and put you in a great position to secure your dream home, maybe even for under the asking price. Buying in cash may help you save up to 11% over those using a traditional mortgage****.

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^{*Due to maximum seller concession rules, discount can be less than $8000 in some cases where other concessions have been made to the consumer. This is not a loan commitment or guarantee of any kind. All mortgage loan products are subject to credit and property approval.}

^{**If rates change, you may qualify for a refinance loan with New American Funding. New American Funding will cover the cost of an appraisal up to $500. Applicants are responsible for any amount in excess of $500. To qualify the client will be required to provide a complete application, submit requested documentation, and have their credit pulled. Refinance offer is available after six (6) payments have been made on the original purchase loan. Terms and conditions are subject to change without notice. Due to maximum seller concession rules, discount can be less than $500 in some cases where other concessions have been made to the consumer. Contact your loan officer for more information. By refinancing your existing loan, your total finance charges may be higher over the life of the loan.}

^{***NAF Cash is fulfilled by NAF Cash LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements.  NAF Cash LLC does not originate loans or issue loan commitments.  Terms and Conditions apply.  Not available in all states.  MI Real Estate Broker #6502431375.  41050 W 11 Mile Rd, Suite 220, Novi, MI, 48375. Phone 844-344-0531.} 

^{****According to a study from researchers at the University of California - San Diego, cash buyers have paid about 11% less than using a mortgage. Reher, Michael and Valkanov, Rossen, The Mortgage-Cash Premium Puzzle (September 24, 2021). Available at SSRN: ssrn.com/abstract=3751917 or dx.doi.org/10.2139/ssrn.3751917}