NAF Promise
We're on a mission to create a future where homeownership is equitable for all. For over two decades, we've committed to doing things differently - for our customers, underrepresented communities, and our team. We put our commitment into practice through NAF Promise, driving meaningful change in the mortgage industry by launching targeted initiatives such as NAF Latino Focus, NAF Black Impact, NAF Pride, and NAF Heroes to tackle long-standing inequities.
We reflect the diverse communities we serve
Our over 5,000 employees are committed to empowering individuals and creating positive change to increase homeownership rates among diverse communities.
NAF Latino Focus - We are passionate about empowering the Latino community to achieve the American dream. By mirroring the communities we serve, we understand the nuances of working with the Latino community. NAF is committed to providing $10 billion in new mortgages to Latino homebuyers.
NAF Black Impact - We are dedicated to bridging the racial wealth gap. Our mission is to consciously empower the Black community through direct, action-oriented steps that elevate Black clients in achieving homeownership. NAF is committed to providing $20 billion in new mortgages to Black homebuyers.
NAF Heroes - We are on a mission to increase homeownership and career opportunities for military service members, Veterans, and their families. We are led by a diverse and passionate group of leaders and military Veterans, who care deeply about supporting those who have proudly served our country and all who have sacrificed.
NAF Pride - We are deeply committed to supporting the queer community and we’re actively working to create an environment that’s safe, fair, and caters to every homebuyer. Our goal is to support the LGBTQ+ community in their homeownership journey by providing comprehensive guidance and fostering healthy relationships.
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