Sweet and Spooky Spending Infographic

Things are about to get scary and we’re not just talking about the ghouls and goblins who will be knocking on your door for Halloween. If it seems like Halloween is getting more expensive each year, you’re probably not imagining it. Halloween is now one of the largest spending holidays in the United States. Check out just how much money we’re averaging each year and other spooky statistics!

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How Great are these Halloween Proceeds?

• Total Halloween spending in 2018 was a record of $9 billion
• $2.7 billion was spent on decorations, averaging $26 per person
• $3.2 billion was spent on costumes, averaging $31 per person
• $390 million was spent on Halloween greeting cards, averaging $4 per person  
• Americans tend to spend $25 each on candy
• The average American will spend $86 per person on Halloween festivities

How Consumers Celebrate Each Year

• Hand out candy – 69%
• Decorate home – 49%
• Dress in a costume – 47%
• Carve a pumpkin – 44%
• Throw or attend a party – 32%
• Go trick-or-treating with children – 29%
• Visit a haunted house – 22%
• Dress a pet in a costume – 17%
• Other – 3%

Halloween Costumes

When Do We Shop?

• 4% of shoppers will start shopping for Halloween before the start of September
• 22% will start shopping in September
• 41% will make Halloween purchases within the first week of October
• 10% of shoppers will wait until the last two weeks of October to make their purchases

Where Do We Get Our Ideas?

• Online – 35.2%
• Retail store – 29.3%
• Friends and family – 19.4%
• Pinterest – 18.6%
• Facebook – 16.1%
• Pop culture source – 15.9%
• YouTube – 14.7%
• Instagram – 11.6%
• Ads and other print media – 11.6%

Top Halloween Costumes for Children, Adults and Pets?

Children

• Princesses
• Superheroes
• Witches
• Ghosts
• Pirates
• Popular Movie Characters 

Adults

• Witches
• Vampires
• Zombies
• Pirates
• Ghosts
• Super Hero’s
• Clowns
• Popular Movie Characters 

Pets

• Pumpkins
• Hot Dogs
• Bumble Bees
• Devil
• Lion
• Popular Movie Characters 
• Super Hero’s
• Ghosts

Halloween Fun Facts

• Samhainophobia is the fear of Halloween
• The first Jack O’Lanterns were made from turnips
• Pumpkins are classified as a fruit, not a vegetable
• Halloween is the second highest grossing commercial holiday after Christmas
• Candy corn was originally called chicken feed

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Sources

https://nrf.com/blog/2018-halloween-shopping-behavior