Tara Castrejon

Senior Vice President, Head of Marketing, New American Funding

Tara Castrejon is a seasoned marketing executive with more than 25 years of experience driving marketing strategy, content innovation, and data-driven efficiencies. As SVP, Head of Marketing at New American Funding, she leads 10 core functions: Content, Editorial, SEO, Creative, Social Media, Public Relations, Communications, Product Marketing, Engagement Marketing, and Marketing Operations.

Known for building strong teams and developing talent, Tara's leadership style is strategic and collaborative — focused on aligning marketing initiatives with business objectives and delivering measurable results. She is respected across the organization for her ability to get things done while cultivating a "One Team" mentality that prioritizes speed, service, and an AI-first approach.

Before joining NAF, Tara built her expertise across national consumer brands and agencies, gaining both in-house and agency leadership experience. Her career began with a bold move from Michigan State University to Southern California, where she landed her first role at a celebrity PR firm and discovered her passion for strategic marketing and communications.

At NAF, Tara has been instrumental in elevating the company's online presence and helping thousands of families navigate their path to homeownership through NAF's website and content initiatives. She is equally passionate about mentoring the next generation of marketers and fostering a culture of innovation across her team.