Helping Achieve the American Dream of Homeownership
What is Latino Focus?
New American Funding is committed to enhancing the lending experience and lives of the Hispanic community through homeownership. For a decade, the Latino Focus initiative has increased sustainable Hispanic homeownership across the United States.
Today, New American Funding is the largest Hispanic-owned mortgage lender in the U.S. and one of the top lenders to the Hispanic community.
We are the nation's largest home loan company founded by a Latina, Co-founder and CEO, Patty Arvielo. We have dedicated ourselves to hiring Hispanic personnel with excellent professional ethics, and although 23% of our workforce is Hispanic, our commitment goes even further. By 2024, we are committed to providing $25 billion in home loans to the Hispanic community.
We understand your way of saving, the importance of family and fulfilling everyone's American Dream.
How NAF Makes a Difference
Our vision is to empower our Latino community by bringing cultural awareness, recruiting top Latino talent, and creating change through our actions—all while reminding our Latinos that the journey of homeownership is full of hope and possibility. Our unique programs include:
- Pathway to Homeownership – Everyone deserves the chance to build wealth by owning their own home. With the Pathway to Homeownership program, first-time homebuyers in select areas may be eligible for up to $8,000* in down payment and closing cost assistance!
- 5-Year Rate Protection Pledge – With our 5-Year Rate Protection Pledge, you may be able to refinance with no repeat lender fees or appraisal fees** if rates drop in the next five years after you lock-in your rate! This gives you peace of mind to know you can purchase your dream home now, and refinance to a lower rate later.
- NAF Cash – NAF Cash, an affiliated company of New American Funding***, can turn you into a cash buyer and put you in a great position to secure your dream home, maybe even for under the asking price. Buying in cash may help you save up to 11% over those using a traditional mortgage****.
VP, NAF Cash and Multi-Cultural Lending
Caroline Isern leads the Latino Focus initiative at New American Funding. Through Latino Focus, the company identifies and addresses the challenges of Hispanic consumers in their pursuit of homeownership and to enhance the quality of their lending experience. Utilizing education and awareness, Latino Focus works to cohesively enhance the quality of the lending experience to Hispanic consumers, aiming to lift the community and build generational wealth through homeownership. Caroline has 19 years of experience in the financial and real estate industry, nine of these executing award-winning multicultural and affordable lending, risk regulation and compliance, and relationship management strategies in residential lending implementing programs in the following areas: community development, affordable lending, consumer education, project management, and multicultural market expertise.
*Due to maximum seller concession rules, discount can be less than $8000 in some cases where other concessions have been made to the consumer. This is not a loan commitment or guarantee of any kind. All mortgage loan products are subject to credit and property approval.
**If rates change, you may qualify for a refinance loan with New American Funding. New American Funding will cover the cost of an appraisal up to $500. Applicants are responsible for any amount in excess of $500. To qualify the client will be required to provide a complete application, submit requested documentation, and have their credit pulled. Refinance offer is available after six (6) payments have been made on the original purchase loan. Terms and conditions are subject to change without notice. Due to maximum seller concession rules, discount can be less than $500 in some cases where other concessions have been made to the consumer. Contact your loan officer for more information. By refinancing your existing loan, your total finance charges may be higher over the life of the loan.
***NAF Cash is fulfilled by NAF Cash LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash LLC does not originate loans or issue loan commitments. Terms and Conditions apply. Not available in all states. MI Real Estate Broker #6502431375. 41050 W 11 Mile Rd, Suite 220, Novi, MI, 48375. Phone 844-344-0531.
****According to a study from researchers at the University of California - San Diego, cash buyers have paid about 11% less than using a mortgage. Reher, Michael and Valkanov, Rossen, The Mortgage-Cash Premium Puzzle (September 24, 2021). Available at SSRN: ssrn.com/abstract=3751917 or dx.doi.org/10.2139/ssrn.3751917