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New American Funding Opens First Retail Branch in Sonoma County


New American Funding, a leader in the mortgage industry, has expanded its Northern California territory to include a brand new location in the Sonoma County market. The retail branch will be located in the Fountaingrove Center at 3558 Round Barn Blvd, Suite 200, Santa Rosa, CA 95403.The Santa Rosa location will be a full-service branch catering to the residential mortgage needs of local consumers and Real Estate Agents. It will offer very competitive, low rates and a complete spectrum of purchase and refinance options, from conventional to jumbo funding, even loans that require manual underwriting.

The mortgage lender opened the retail branch after noticing a prime opportunity to deliver a new customer experience to housing consumers in the Sonoma County market which includes closing deals on time and guaranteed terms once a loan is in process.

“We do everything in house and we deliver a clearly defined experience that takes the guesswork out of the loan process and provides our borrowers and Real Estate Agents with great clarity,” said Branch Manager Scott Sheldon. “We make it all about the customer. As a result, people want to work with us because they know us and trust us.”

Sheldon will oversee the new branch while working one-on-one originating loans for clients and helping them make smart, prudent decisions. He’s a native of Santa Rosa and brings to the position more than 10 years of industry experience working in the local market. He’s also a highly sought-out mortgage expert and avid blogger with weekly consumer articles featured in online publications including Yahoo!, AOL Real Estate, and Fox Business.

Sheldon and his team look forward to bringing New American Funding’s award-winning services, niche products, and high-level customer support to the area while actively expanding the company’s footprint across the region by onboarding new talent.


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