New American Funding and its Loan Officers Named Among Nation’s Best for Customer Satisfaction

New American Funding, a leading independent mortgage lender dedicated to expanding homeownership access for everyone, has been honored in Experience.com’s 2025 Top Performers in Customer Satisfaction report. Four of its loan officers were named to the national Top 100, 28 others were recognized in the Top 500, and New American Funding ranked in the Top 10 Mortgage Company in the Super Jumbo Division.

Now in its 11th year, the Top Performers report is based on verified customer feedback. A proprietary algorithm weighs three factors: the total number of verified customer reviews, survey completion rates, and average star ratings. This approach ensures the recognition reflects genuine trust built with real clients, not just production numbers.

Having four loan officers in the national Top 100 and 28 in the Top 500 speaks to the people-first culture New American Funding has built. In a market shaped by shifting rates and economic uncertainty, the company’s loan officers continue to stand out for the quality of the relationships they build with clients, not only the loans they close.

“In a fluctuating mortgage market where interest rates and pricing dominate conversations, customer experience remains the ultimate competitive differentiator,” said Scott Harris, chief executive officer of Experience.com. “This year’s Top Performers defied the odds. Our data reveals that the highest-ranking companies were not simply those sending out the most automated review requests. The top finishers were the ones successfully engaging their clients to build transparent, high-trust relationships.”

About the Top Performers Recognition

Experience.com’s annual Top Performers report is powered by millions of verified customer interactions and real-time transaction data. Mortgage companies compete across five divisions based on survey volume: Small, Medium, Large, Jumbo and Super Jumbo. A separate category recognizes the Top 500 individual loan officers nationwide. All honorees are presented alphabetically, reflecting how close the performance margins are among elite competitors.

To explore the complete list of 2025 Top Performers and learn how customer satisfaction drives growth in the mortgage industry, visit the Experience.com Top Performers rankings.