Skip to main content

We're Changing the Culture of
Homebuying While Black

1.7 million Black millennials are mortgage-ready.* Our Housing Advocate Certification can help real estate agents tap into the business of Black homeownership. We'll help lead the way.

Join the Movement

 

 

young woman holding a tablet and smiling

What This Training Is About

The Housing Advocate Certification (HAC) is a business training that covers the modern psychology, economics, and drive of Black Gen Z and millennial homebuyers. The certification is offered by NAF Promise, Inc. in collaboration with our NAF Black Impact program. It is tailored to real estate professionals who understand this business opportunity.

Mission and Vision

agent going over paperwork with clientsagent going over paperwork with clients

Mission

Our mission is to stand with the Black community by engaging with Black employees and consumers, offering ongoing cultural competency training, and acknowledging historical challenges and systemic barriers faced by Black individuals. We also use intentional language in our marketing efforts to empower Black clients to achieve homeownership.

young woman on the phoneyoung woman on the phone

Vision

Our vision is to shape a diverse and inclusive landscape for homeownership. NAF Black Impact represents our commitment to taking direct, action-oriented steps to address credit accessibility and promote sustainable and equitable homeownership for Black individuals and communities. We recognize and celebrate the resilience, creativity, and leadership of Black communities in overcoming systemic obstacles and discrimination.

NAF Black Impact Housing Advocate Certified

Benefits of Certification

  • Black homebuyers’ needs, preferences, and expectations continue to evolve. Serving them well starts with understanding where they are today. The Housing Advocate Certification helps real estate agents turn that understanding into action.
  • Learn how to build meaningful relationships, create marketing that connects, and help buyers navigate opportunities and barriers on their path to homeownership.
young woman holding a tablet and smiling

What You Will Learn

  • Understand today’s Black homebuyers: Explore the priorities, preferences, and expectations shaping homebuying decisions in the Black community today and how to build your business around meeting those needs. -    Build trust through your actions: Learn how to establish yourself as a reliable resource through the way you communicate, follow through, and show up in the community.
  • Create marketing that connects: Develop marketing that reflects an understanding of Black culture and speaks to the people you want to reach. Use it to attract prospective buyers, grow your database, and start meaningful conversations.
  • Connect buyers with financing opportunities: Recognize gaps in access to financing and information. Learn about mortgage solutions and resources that can help address homebuyers’ needs.
  • Serve with understanding and respect: Recognize cultural differences, respect personal boundaries, and avoid assumptions that can undermine a relationship. Learn to ask thoughtful questions and understand what matters to each client.
  • Turn relationships into business growth: Put practical strategies to work to attract prospective clients, nurture relationships, and guide more buyers from their first conversation through closing.

About Black Impact

  • NAF Black Impact is dedicated to increasing Black homeownership and creating opportunities for real estate professionals.
  • Black Impact is committed to providing real estate agents with the tools to grow their business.
  • We partner with industry leaders to drive real change in housing equity.
NAF Black Impact Icon

Meet the Creators

Meet the Creators

mosi gatling

Mosi Gatling

SVP Strategic Growth & Expansion

Mosi Gatling is a nationally recognized speaker, trainer, and mortgage professional known for her bold, relatable approach to closing the wealth gap through homeownership. In just the past three years, she has helped over 1,000 families become homeowners and was named one of HousingWire’s 2024 Women of Influence.

Featured in Black Enterprise, HousingWire, and other national platforms, Mosi brings a deep understanding of the psychology behind homebuying and a passion for making the mortgage process accessible, especially for underrepresented communities. Her work is reshaping how the industry communicates with and serves today’s buyers.

Shanta Patton-Golar

Marketing Manager

Shanta Patton-Golar is a nationally recognized real estate leader, speaker, and advocate with over 20 years of experience addressing housing discrimination, affordability, and racial equity in the real estate industry.

Featured by NPR, Vegas PBS, Bankrate, and The New York Times, Shanta has shared her insights with the National Association of Realtors, the California Association of Realtors, and the University of Nevada. She brings both lived experience and deep industry knowledge to the conversation around fair housing.

Shanta Patton-Golar

Smart Moves Start Here.Upcoming Informational Session

Join our Webinar

TBD

Join the Interest List

By clicking “Join The Movement,” I acknowledge that I have reviewed the Privacy Policy and agree by ESIGN signature to the terms of New American Funding’s Terms of Use and consent to NAF, its partners, and parties calling on their behalf to contact me at the number that I provided above for marketing purposes, including through the use of email, automated technology, artificial or prerecorded voice, AI generative voice, and SMS/MMS messages. I acknowledge my consent is not required to obtain any good or service, and that I can be connected with NAF without providing consent by calling (800) 890-1057. I consent to be contacted even if my phone number or email address appears on a NAF do Not Contact/Do Not Email list, a State or National Do Not Call Registry or any other Do Not Contact/Do Not Email list.

By clicking “Join The Movement,” I acknowledge that I have reviewed the Privacy Policy and agree by ESIGN signature to the terms of New American Funding’s Terms of Use and consent to NAF, its partners, and parties calling on their behalf to contact me at the number that I provided above for marketing purposes, including through the use of email, automated technology, artificial or prerecorded voice, AI generative voice, and SMS/MMS messages. I acknowledge my consent is not required to obtain any good or service, and that I can be connected with NAF without providing consent by calling (800) 890-1057. I consent to be contacted even if my phone number or email address appears on a NAF do Not Contact/Do Not Email list, a State or National Do Not Call Registry or any other Do Not Contact/Do Not Email list.

FAQs

NAF Black Impact’s Housing Advocate Certification is for real estate professionals who want to position themselves as trusted advocates for Black homebuyers.

Join the interest list and we’ll notify you when the next training opportunity opens.

Details about NAF Black Impact’s Housing Advocate Certification will be covered in our webinar. We are committed to providing continued support and resources.

Yes. After becoming certified, agents will receive exclusive marketing materials and strategies to help them connect with Black borrowers.

The cost for the certification is $120, but is subject to change.

Stay one step ahead Stay one step ahead