We're changing the Culture of
Homebuying While Black
1.7M Black Millennials are mortgage-ready and the best real estate professionals will lead the way.
We're changing the Culture of
What This Training Is About
- The Housing Advocate Certification (HAC) is a transformative training for real estate professionals committed to serving Black homebuyers with the care, knowledge, and authenticity they deserve.
- The certification signifies the individual's commitment and expertise in serving Black homebuyers.
Mission & Vision
Mission
To stand with the Black community by engaging with Black employees and consumers, offering ongoing cultural competency training, acknowledging historical challenges and systemic barriers faced by Black individuals, and using intentional language in our marketing efforts to empower Black clients in achieving homeownership.
Vision
To shape a diverse and inclusive landscape for homeownership. Black Impact represents our commitment to taking direct, action-oriented steps to address credit accessibility and promote sustainable and equitable homeownership for Black individuals and communities. We recognize and celebrate the resilience, creativity, and leadership of Black communities in overcoming systemic obstacles and discrimination.
Benefits of certification
- By 2040, over 70% of new homebuyers will be from diverse communities (Urban Institute, 2021).
- 1.7M Black Millennials are already mortgage-ready.
- Tap into NAF's $20 Billion Commitment – NAF has committed $20 billion in mortgages to the Black community by 2028.
- Stand Out & Build Trust – Black buyers want agents who understand their unique challenges and goals.
- Gain Exclusive Tools & Resources – Specialized training, marketing materials, and business-building strategies.
- Expand Your Network & Influence – Join a community of top-performing agents.
What You Will Learn
- How to address common barriers Black homebuyers face
- Best practices for building trust and positioning yourself as a resource
- Marketing strategies tailored to reaching and serving Black buyers
- Navigating financing options and mortgage solutions that support Black homeownership
- Cultural Competence – Understanding and respecting cultural differences to serve clients effectively
About Black Impact
- NAF Black Impact is dedicated to increasing Black homeownership and creating opportunities for real estate professionals.
- A commitment to bridging the homeownership gap for Black buyers.
- Providing real estate agents with the tools to grow their business.
- Partnering with industry leaders to drive real change in housing equity.
- NAF's $20 Billion Commitment to increasing Black homeownership.
Meet the Creators
Mosi Gatling
SVP Strategic Growth & Expansion
Mosi Gatling is a nationally recognized speaker, trainer, and mortgage professional known for her bold, relatable approach to closing the wealth gap through homeownership. In just the past three years, she has helped over 1,000 families become homeowners and was named one of HousingWire’s 2024 Women of Influence.
Featured in Black Enterprise, HousingWire, and other national platforms, Mosi brings a deep understanding of the psychology behind homebuying and a passion for making the mortgage process accessible—especially for underrepresented communities. Her work is reshaping how the industry communicates with and serves today’s buyers.
Shanta Patton-Golar
Marketing Manager
Shanta Patton-Golar is a nationally recognized real estate leader, speaker, and advocate with over 20 years of experience addressing housing discrimination, affordability, and racial equity in the real estate industry.
Since purchasing her first home at 21, she has dedicated her career to expanding access to homeownership and building trust in underrepresented communities. Featured by NPR, Vegas PBS, Bankrate and The New York Times, Shanta has shared her insights with the National Association of Realtors, the California Association of Realtors, and the University of Nevada—bringing both lived experience and deep industry knowledge to the conversation around fair housing.
FAQs Section
Real estate professionals who want to position themselves as trusted advocates for Black homebuyers
Join the interest list, and we'll notify you when the next certification opportunity opens. Full details will be covered in an upcoming webinar.
Details about certification requirements will be covered in the webinar, but we are committed to providing continued support and resources.
Yes! Certified agents will receive exclusive marketing materials and strategies to help them connect with Black homebuyers.
More details on costs and the certification process will be covered in the upcoming webinar.
Smart Moves Start Here.
