About Crista Roaf

With over 15 years of lending experience, I provide strategic financing for homebuyers, investors, and real estate professionals throughout Oregon and Washington. I focus on clear communication, reliable follow-through, and solutions that build long-term value.

My specialties include:

  • Financing for primary, second, and investment properties

  • Programs for self-employed borrowers

  • Renovation, fix-and-flip, and bridge loans

  • Competitive cash-offer options like NAF Cash

  • Co-branded marketing support for real estate partners

I grew up in Salem, graduated from the University of Oregon, and now live in Wilsonville. I’m drawn to the energy of real estate because it blends strategy, connection, and opportunity. Outside of work, I enjoy golf, pickleball, hiking, reading, painting, and exploring art museums and new cities.

Top Rated
Mortgage Lender

4.9/5 Based on 269,421 Reviews


You're In Good Hands!

5/5 Based on 6 reviews
5/5

Reece

Transaction Completed:
10/1/2025

"Crista was amazing. I can't recommend her enough. She took great care of me during my first time home buying process. She was very quick to reply, helpful, professional, and never made me feel like any of my questions were a waste of time. If you need to go through this process, Crista is your best bet."

Wilsonville, OR
5/5

Candice

Transaction Completed:
10/1/2025

"Crista communicated consistently throughout the transaction with both me and our client, which made the entire process go so smoothly. She was fantastic to work with, and I truly look forward to working with her again in the future!"

Wilsonville, OR
5/5

Allison

Transaction Completed:
6/9/2025

"We had the best team! Crista guided us through the whole process, and we learned a lot. She is so knowledgable! 10/10!"

Portland, OR
5/5

Colleen

Transaction Completed:
6/6/2025

"Thanks Crista!"

Portland, OR

Pathway to HomeOwnership

Are you Ready?


At New American Funding, we believe that every person deserves a clear path to achieving their dream of homeownership. So, we created the Pathway to Homeownership initiative to alleviate some of your financial worries.


What is the Pathway to

Homeownership Initiative?


The Pathway to Homeownership offers qualified borrowers in select areas up to $6,000 in assistance. These funds are not a loan that needs to be repaid and are available to first-time homebuyers in designated areas.

This program can also potentially be combined with other down payment assistance programs to offer you even more support as you build the life of your dreams.

Contact me today for more information!

Family playing on the couch together

NAF Cash Can Turn You into a Cash Buyer

Interact with our map to track cash
Purchase trends across the country

With NAF Cash, you can make a competitive, true cash offer that is not contingent on financing and close in little as seven days without having to sell your current home first.

Company Culture

NAF360 is our commitment to 360 degrees of trust and respect

NAF360 is our strength of character. It starts with each of us and flows from one person to another. It’s the trust we build with our clients, an understanding we’re here to help. It’s our ongoing contributions to the local community, the assurance we extend a helping hand. NAF360 is felt in our offices, transmitted in every call, evident in every referral, and shines brightly in countless glowing reviews.
NAF Black Impact Logo

Our Mission and Vision

Our Mission: To stand with the Black community by engaging with Black employees and consumers, offering ongoing cultural competency training, acknowledging historical challenges and systemic barriers faced by Black individuals, and using intentional language in our marketing efforts to empower Black clients in achieving homeownership.

Our Vision:
To shape a diverse and inclusive landscape for homeownership. Black Impact represents our commitment to taking direct, action-oriented steps to address credit accessibility and promote sustainable and equitable homeownership for Black individuals and communities. We recognize and celebrate the resilience, creativity, and leadership of Black communities in overcoming systemic obstacles and discrimination. By 2028, NAF is committed to providing $20 billion in home loans to the Black community.

EXPLORE NAF CONNECT: A GAME-CHANGER FOR REAL ESTATE PROFESSIONALS

Your Gateway to Enhanced Real Estate Success

Unlock the full potential of your real estate business with NAF Connect, our award-winning platform designed specifically for real estate agents like you. Experience the ease of connectivity, visibility, and control over your transactions, anytime and anywhere.

Why Choose NAF Connect?

  • Enhanced Collaboration: Streamline processes with your loan officer to save time and secure more deals

  • Stay Informed: Gain real-time updates and transparency into every loan status, directly through your device

  • Marketing Made Easy: Leverage co-branded marketing materials to boost your presence and impress clients

Ready to elevate your real estate game?

Sign up for Free today and transform the way you do business! Join NAF Connect - Where Connectivity Meets Opportunity

NAF Latino Focus Logo

Mission Statement: New American Funding (NAF) is an industry leader in culture, dedication to service, and lending to underserved communities. Through Latino Focus, the company identifies and addresses the challenges of Latino consumers in their pursuit of homeownership and to enhance the quality of their lending experience. We utilize education and awareness that aims to lift the community and build generational wealth through homeownership. By 2024, NAF is committed to providing $25 billion in home loans to the Latino community.

NAF Pride Logo

Mission Statement: NAF Pride is working to establish a fair and secure lending marketplace that addresses the unique needs of the queer community. We aim to empower the LGBTQ+ community by providing comprehensive guidance on the mortgage lending process, enabling them to achieve their dream of homeownership. We have built a safe and inclusive environment where we are fostering deep understanding of the tools and practices we can use to best support the queer community throughout their homebuying journey.

NAF Heroes Logo

Mission Statement: Our Military Heroes Focus is a dynamic initiative to increase homeownership and career opportunities for military service members, veterans, and their families. Our Military Heroes Focus is led by a diverse and passionate group of company leaders, military veterans, and other patriots who care deeply about supporting those who have served our Country and their families.

Location

New American Funding

Clackamas

12550 SE 93rd Ave, Suite 350
Clackamas, OR 97015

Direct: 971-600-5333

Email: crista.roaf@nafinc.com

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