About Janette Holland

In a world where mortgages can feel confusing, intimidating, and out of reach for many people, Janette Holland—better known as #JLOAN—has built her career on changing that narrative.

With nearly two decades in the mortgage industry, Janette has become known for one thing above all else: finding solutions where others see roadblocks.

As a Mortgage Loan Officer with New American Funding (NMLS #160350), Janette specializes in helping buyers navigate today’s challenging housing market by offering creative financing strategies, innovative loan products, and personalized guidance every step of the way.

But what truly sets #JLOAN apart is her passion for helping people who thought homeownership might not be possible.

From first-time buyers to entrepreneurs, doctors, investors, and families rebuilding credit, Janette has helped countless clients achieve the dream of homeownership by utilizing both traditional and non-traditional loan programs such as:

• Low down payment conventional and FHA loans
• Down payment assistance programs
• Bank statement and self-employed loans
• 1099 and P&L loans
• DSCR investor loans
• Medical professional loan programs
• Cash-offer solutions like NAF Cash

Known for her education-first approach, Janette believes that informed borrowers make confident decisions. Through social media, video education, and community engagement, she works daily to break down mortgage myths and help people understand their options.

Her clients and real estate partners know her for clear communication, creative problem solving, and reliable closings—because buying a home should be exciting, not stressful.

The name #JLOAN has become more than just a nickname.

It represents a commitment to service, knowledge, and the belief that homeownership should be accessible to more people—not just those who fit into a traditional box.

Whether someone is buying their first home, building wealth through real estate, or simply exploring their options, #JLOAN is known as the lender who finds a way to make it happen.



Born and raised in Miami, Florida, she graduated college from Florida State University with a Bachelor's degree in Communications with a minor in Sociology. Her passions are running, watching football, singing, going to church, helping people, her family which consist of her husband, 6 children, their Chocolate lab and of course cheering on her children who play competitive sports.



Janette "JLOAN" Holland 

NMLS #160350


Top Rated
Mortgage Lender

4.9/5 Based on 269,421 Reviews


Pathway to HomeOwnership

Are you Ready?


At New American Funding, we believe that every person deserves a clear path to achieving their dream of homeownership. So, we created the Pathway to Homeownership initiative to alleviate some of your financial worries.


What is the Pathway to

Homeownership Initiative?


The Pathway to Homeownership offers qualified borrowers in select areas up to $6,000 in assistance. These funds are not a loan that needs to be repaid and are available to first-time homebuyers in designated areas.

This program can also potentially be combined with other down payment assistance programs to offer you even more support as you build the life of your dreams.

Contact me today for more information!

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NAF Cash Can Turn You into a Cash Buyer

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With NAF Cash, you can make a competitive, true cash offer that is not contingent on financing and close in little as seven days without having to sell your current home first.

Company Culture

NAF360 is our commitment to 360 degrees of trust and respect

NAF360 is our strength of character. It starts with each of us and flows from one person to another. It’s the trust we build with our clients, an understanding we’re here to help. It’s our ongoing contributions to the local community, the assurance we extend a helping hand. NAF360 is felt in our offices, transmitted in every call, evident in every referral, and shines brightly in countless glowing reviews.

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Our Mission and Vision

Our Mission: To stand with the Black community by engaging with Black employees and consumers, offering ongoing cultural competency training, acknowledging historical challenges and systemic barriers faced by Black individuals, and using intentional language in our marketing efforts to empower Black clients in achieving homeownership.

Our Vision:
To shape a diverse and inclusive landscape for homeownership. Black Impact represents our commitment to taking direct, action-oriented steps to address credit accessibility and promote sustainable and equitable homeownership for Black individuals and communities. We recognize and celebrate the resilience, creativity, and leadership of Black communities in overcoming systemic obstacles and discrimination. By 2028, NAF is committed to providing $20 billion in home loans to the Black community.

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Your Gateway to Enhanced Real Estate Success

Unlock the full potential of your real estate business with NAF Connect, our award-winning platform designed specifically for real estate agents like you. Experience the ease of connectivity, visibility, and control over your transactions, anytime and anywhere.

Why Choose NAF Connect?

  • Enhanced Collaboration: Streamline processes with your loan officer to save time and secure more deals

  • Stay Informed: Gain real-time updates and transparency into every loan status, directly through your device

  • Marketing Made Easy: Leverage co-branded marketing materials to boost your presence and impress clients

Ready to elevate your real estate game?

Sign up for Free today and transform the way you do business! Join NAF Connect - Where Connectivity Meets Opportunity

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Mission Statement: New American Funding (NAF) is an industry leader in culture, dedication to service, and lending to underserved communities. Through Latino Focus, the company identifies and addresses the challenges of Latino consumers in their pursuit of homeownership and to enhance the quality of their lending experience. We utilize education and awareness that aims to lift the community and build generational wealth through homeownership. By 2024, NAF is committed to providing $25 billion in home loans to the Latino community.

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Mission Statement: Our Military Heroes Focus is a dynamic initiative to increase homeownership and career opportunities for military service members, veterans, and their families. Our Military Heroes Focus is led by a diverse and passionate group of company leaders, military veterans, and other patriots who care deeply about supporting those who have served our Country and their families.

Location

New American Funding

Covington

207 East Lockwood Street, Suite B
Covington, LA 70433

Direct: 817-601-5456

Email: janette.holland@nafinc.com

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