Joni Liston Photo

Joni Liston Sales Manager

  • NMLS # 281964
  • 100 Reviews

About Joni Liston

I have been helping my clients achieve the American Dream of home ownership for 20 years.  I have extensive knowledge of all mortgage products and is proficient in tailoring financing to my clients’ unique lifestyles and goals.  I know how to work behind the scenes to ensure the transaction will be completed as fast and painlessly as possible.


I provide a genuine experience defined by honesty and integrity.  I especially enjoy working with First Time Home Buyers to guide them through the entire process with ease and efficiency.  Watching them become homeowners is the most fulfilling part of my job.


In addition to my mortgage training, I has a Bachelor’s Degree in Business Marketing from the University of Utah.  I have been married to her husband for 34 years and am blessed with two boys who have been successfully launched.  When I am not working, I loves to hike, ski, camp and travel. 


If you’d like to purchase your dream home, get cash from your existing home, lower your payment, lower your interest rate, or improve other terms of your current loan, I would love to speak with you!  I can be reached on my cell phone at 801-580-9424 or via email:

#1 in Customer Satisfaction
among Mortgage Servicers!


For J.D. Power 2022 award information, visit

Company Culture

NAF360 is our commitment to 360 degrees of trust and respect.

NAF360 is our strength of character. It starts with each of us and flows from one person to another. It’s the trust we build with our clients, an understanding we’re here to help. It’s our ongoing contributions to the local community, the assurance we extend a helping hand. NAF360 is felt in our offices, transmitted in every call, evident in every referral, and shines brightly in countless glowing reviews.

Pathway to HomeOwnership

Are you Ready?

At New American Funding, we believe that every person deserves a clear path to achieving their dream of homeownership. So, we created the Pathway to Homeownership initiative to alleviate some of your financial worries.

What is the Pathway to

Homeownership Initiative?

The Pathway to Homeownership offers qualified borrowers in select areas up to $8,000 in assistance. These funds are not a loan that needs to be repaid and are available to first-time homebuyers in designated areas.

This program can also potentially be combined with other down payment assistance programs to offer you even more support as you build the life of your dreams.

Contact me today for more information!

Family playing on the couch together

NAF Cash Can Turn You into a Cash Buyer

Buying in cash means convenience, certainty, and may mean cost savings too. In fact, buying in cash may help you save up to 11% over those using a traditional mortgage.* With NAF Cash, you can make a competitive, true cash offer that is not contingent on financing and close in little as seven days without having to sell your current home first.

*According to a study from researchers at the University of California - San Diego, cash buyers have paid about 11% less than using a mortgage. Reher, Michael and Valkanov, Rossen, The Mortgage-Cash Premium Puzzle (September 24, 2021). Available at SSRN: or

Loan Products

Every story of home buying is unique, we offer a variety of loans to meet our clients' needs.

You're In Good Hands!

4.99/5 Based on 100 reviews


Transaction Completed:


Sandy, UT


Transaction Completed:

"Joni was great at communicating along every step of the process."

Salt Lake City, UT


Transaction Completed:

"Joni is knowledgeable, efficient but most of all kind and caring. She inspires trust right off the bat. I am so grateful for her willingness to help and her commitment to be there for me!"

Salt Lake City, UT


Transaction Completed:

"I enjoyed working with Joni and her team. They listened to what was important to me and found the a mortgage option that worked the best for my situation. I truly appreciate their expertise and concern."

Los Angeles, CA

New American Funding

Cottonwood Heights

6975 S Union Park Center, Ste 201
Cottonwood Heights, UT 84047

Direct: 801-580-9424


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