About George Coleman

As a Military Veteran with 25 years experience in the mortgage industry, I'm excited to get to know you, and your situation. Together, we will identify your options and explore the pros and cons. Whether you want to buy, refinance, or build, I can help!


Programs include;

VA

Down Payment Assistance

Construction

FHA

Conventional

Land Purchase




Top Rated
Mortgage Lender

4.9/5 Based on 269,421 Reviews


You're In Good Hands!

4.98/5 Based on 45 reviews
5/5

Real Estate W/ Brandy Garner

Transaction Completed:
11/23/2025

"George was very consistent with communication, which is very important to me in a transaction. He always answered the phone or responded quickly. He was very knowledgeable and has a way of keeping calm and cool, even when things get tense or frustrating. I would not hesitate to recommend working with him to friends or family members when they need a good lender to facilitate a home loan in Utah."

5/5

Brandy

Transaction Completed:
11/23/2025

"George was very consistent with communication, which is very important to me in a transaction. He always answered the phone or responded quickly. He was very knowledgeable and has a way of keeping calm and cool, even when things get tense or frustrating. I would not hesitate to recommend working with him to friends or family members when they need a good lender to facilitate a home loan in Utah."

Layton, UT
5/5

Caleb Dye

Transaction Completed:
11/21/2025

"George has a plethora of knowledge, he gives great advice and is very customer focused."

5/5

David Bland

Transaction Completed:
11/21/2025

"George is knowledgeable, responsive, and competent. I haven’t been a repeat customer to mortgage brokers in the past but I’d definitely prioritize working with George before shopping around in the future."

Loan Products

Every story of home buying is unique, we offer a variety of loans to meet our clients' needs.

Pathway to HomeOwnership

Are you Ready?


At New American Funding, we believe that every person deserves a clear path to achieving their dream of homeownership. So, we created the Pathway to Homeownership initiative to alleviate some of your financial worries.


What is the Pathway to

Homeownership Initiative?


The Pathway to Homeownership offers qualified borrowers in select areas up to $6,000 in assistance. These funds are not a loan that needs to be repaid and are available to first-time homebuyers in designated areas.

This program can also potentially be combined with other down payment assistance programs to offer you even more support as you build the life of your dreams.

Contact me today for more information!

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NAF Cash Can Turn You into a Cash Buyer

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Purchase trends across the country

With NAF Cash, you can make a competitive, true cash offer that is not contingent on financing and close in little as seven days without having to sell your current home first.

Company Culture

NAF360 is our commitment to 360 degrees of trust and respect

NAF360 is our strength of character. It starts with each of us and flows from one person to another. It’s the trust we build with our clients, an understanding we’re here to help. It’s our ongoing contributions to the local community, the assurance we extend a helping hand. NAF360 is felt in our offices, transmitted in every call, evident in every referral, and shines brightly in countless glowing reviews.
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EXPLORE NAF CONNECT: A GAME-CHANGER FOR REAL ESTATE PROFESSIONALS

Your Gateway to Enhanced Real Estate Success

Unlock the full potential of your real estate business with NAF Connect, our award-winning platform designed specifically for real estate agents like you. Experience the ease of connectivity, visibility, and control over your transactions, anytime and anywhere.

Why Choose NAF Connect?

  • Enhanced Collaboration: Streamline processes with your loan officer to save time and secure more deals

  • Stay Informed: Gain real-time updates and transparency into every loan status, directly through your device

  • Marketing Made Easy: Leverage co-branded marketing materials to boost your presence and impress clients

Ready to elevate your real estate game?

Sign up for Free today and transform the way you do business! Join NAF Connect - Where Connectivity Meets Opportunity

Location

New American Funding

Flex - Layton

920 West Heritage Park Boulevard, ste 200E
Layton, UT 84041

Direct: 801-644-0766

Email: george.coleman@nafinc.com

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