- Latino Focus – For a decade, the Latino Focus initiative has increased sustainable Hispanic homeownership across the United States. By 2024, we are committed to providing $25 billion in home loans to the Hispanic community.
- NAF Black Impact – We believe in the power of Black Homeownership. It's why we are committed to lending $20 billion in new mortgages to Black borrowers by 2028.
New American Funding's daily focus is to provide you with the
strongest array of products, technology, marketing, and
support, so you can spend more time doing what you do best,
selling and providing high-value proposition to your clients and
referral partners. NAF is built on a culture of trust, integrity,
and teamwork. We support you as you progress, grow, and
build your business.
YOUR SUCCESS IS OUR SUCCESS.
WE CAN GET THERE TOGETHER
FIND YOUR PATH
At New American Funding, the nation's most talented mortgage
industry
professionals are reshaping the digital mortgage
landscape.
Words We Live By
Our Core Values
New American Funding is built on a culture of trust, integrity, and teamwork. We support our Loan Officers as they progress, grow, and build their business. Their success is our success.
WE ARE STRONGER
UNITED
LEAD WITH
INTEGRITY
INNOVATION FUELS
EVOLUTION
PURSUE THE
IMPOSSIBLE
EXECUTION DRIVES
SUCCESS
PEOPLE COME
FIRST
WE ARE STRONGER UNITED
We create a positive and included culture that fosters open, honest, and meaningful relationships. Diverse perspectives fuel our purpose, deepens our trust with clients and team members, and strengthens our culture. We know that our differences are our greatest strength and find ways for everyone to belong. We invest in each other, and we win and learn as a team.
LEAD WITH INTEGRITY
Integrity is the foundation for everything we do. Our words are our actions. We inspire trust by saying what we mean and taking responsibility for our actions. We do the right thing even when no one else is watching.
INNOVATION FUELS EVOLUTION
We encourage a culture of innovation and continuous improvement. Constantly making the complex simple while driving personal and professional growth. Innovation motivates us to act, take calculated risks, encourage new ideas, learn from mistakes, and strive to exceed expectations. By putting innovation at the forefront, we constantly raise the bar both within our workplace and throughout our industry.
PURSUE THE IMPOSSIBLE
We think beyond "what is" and envision "what can be" before others even see it. Everyone is empowered to succeed. We foster a collective responsibility to NAF's success and believe that each member of our team is capable and accountable to make decisions, solve problems, and take actions that contribute to NAF's long-term vision, impact, and success.
EXECUTION DRIVES SUCCESS
Results and speed matter. Our purpose gives us courage to reach beyond our comfort zone to overcome obstacles, find solutions and deliver exceptional outcomes. Our focus is always on execution to ensure we accomplish our goals.
PEOPLE COME FIRST
Outstanding service is the cornerstone of our business. We are meticulous in how we interact with our customers, partners, and each other. The power of our shared values and collective efforts affects positive, ground breaking change and delivers excellence for our customers, colleagues, and communities.
WHAT SETS US APART
NAF BELIEVES IN YOU
We believe in unconditionally supporting our Loan Officers and providing them with everything they need to thrive.
We do things a little differently around here. And we’re proud of it. Our unique offerings will help you reach new heights.
WE KEEP YOU IN FOCUS
NAF keeps its LOs at the forefront before, during, and after the deal closes, for the life of the loan. LOs and their partners appear on mortgage statements for the life of the loan with customizable options. Other options include: Co-branded post-close email campaigns, co-branded mortgage statements, co-branded marketing, and co-branded closing cards.
Give your buyers the ultimate advantage and experience the power of NAF Cash. In today’s competitive market, NAF Cash, proudly affiliated with New American Funding, empowers your clients to seize opportunities as cash buyers. The remarkable advantage of becoming a cash buyer significantly enhances their offer, propelling them ahead of the competition and securing their new home.
Through our NAF Leads program, you are matched geographically with local live borrowers who are transferred directly to your phone so you can grow your business and expand your reach at your pace. There’s a steady stream of prospects just waiting for you. All you have to do is pick up the phone.
ONE-TIME CLOSE
Help your clients build their dream home with a single loan. Securing financing to build a dream home has never been easier for your clients. With a One-Time Close loan from New American Funding, the money your client needs to purchase their property, pay for home construction, and secure their mortgage is all wrapped up in one single loan.
A GROWING POWERHOUSE
NAF IS NATIONWIDE
We are nationally recognized and continually growing, and
people know what our company stands for and how we do
business.
We're already one of the nation's top lenders, licensed in all 50 states, and ready to continue growing!
INNOVATION FUELS EVOLUTION
DRIVEN BY TECHNOLOGY
Our technology teams are the best in the industry. Their sole focus is on developing solutions that help ease the mortgage process for all involved – especially Loan Officers! Our systems help you manage your pipelines, commissions, email campaigns, accounting, marketing, and more. Plus, we help you easily identify new sources of business.
NAFConnect is built for real estate agents, providing real-time insights into all stages of a loan with New American Funding. Customize and guide your client’s experience from start to finish and provide them with the best service ever.
Learn More About NAF Connect
Our digital mortgage application takes the hassle out of the process for borrowers. Their information is captured in minutes and immediately provided to an LO.
Coming Soon
Our next generation point of sale that streamlines the loan origination experience with intuitive and innovative technology and will enable Loan Originators to seamlessly convert more leads into closed clients.
Coming Soon
Bonzo was built to help attract, convert, and retain clients and referral partners on autopilot by creating conversations at scale, as well as empowering the LO's voice through simplicity, automation, and authentic outreach.
Learn More About Bonzo
SERVING THE UNDERSERVED
Helping Achieve the American Dream of Homeownership
New American Funding is committed to enhancing the lending experience and lives of the Hispanic community through homeownership. For a decade, the Latino Focus initiative has increased sustainable Hispanic homeownership across the United States.
Today, New American Funding is the largest Hispanic-owned mortgage lender in the U.S. and one of the top lenders to the Hispanic community.
The NAF Black Impact, formerly New American Dream, established in 2016, combines hard work, integrity, teamwork,
and continuous learning to increase the rate of Black
homeownership in America.
Our purpose is to provide racial equity and build
consumer confidence through homebuying education,
accessibility to credit, and mortgage industry career
opportunity awareness to Black communities. In fact,
New American Funding is one of the top lenders to the
Black community.
WHAT MAKES US INDUSTRY LEADERS
MEET OUR LEADERS
Jan Preslo
Executive Vice President
Managing Director of Retail Sales
(310) 991-8079
257K+
$65.7 BILLION
IN HOME LOANS
