New American Funding, a Direct Lender located in Orange County, CA has established their new Reverse Mortgage Division and welcomes Keith Murphy as the head of the department.

Keith Murphy, prior to joining New American Funding, co-founded Omni Reverse Mortgage in 2002; the company was later acquired by Security One Lending.

Murphy comments on joining the New American Funding team: "I am excited to leverage my Reverse Mortgage origination experience with New American Funding, a market leader in the forward mortgage space. I am confident that we at New American Funding have the resources to be a top originator in the Reverse Mortgage market." The goal of the new division is to take existing resources, i.e. loan officers already employed with New American Funding, train them in Reverse Mortgage products, with the help of Murphy's expertise and extensive experience, and provide them with the marketing materials needed to succeed and educate consumers eligible for this loan.

The company recognizes the many market changes in the Reverse Mortgage industry, including the exit of big players Wells Fargo and Bank of America, and believes these changes have created new opportunities, for both the refinance and purchase market.

New American Funding has already launched a radio campaign explaining the benefits of using a Reverse Mortgage, whether it be to purchase a new home or refinance their current home.

New American Funding continues to grow as the addition of the Reverse Mortgage Division comes just a few short months after the rollout of their Residential Lending Division.

About New American Funding
Over a decade ago, New American Funding, a Direct Lender in the mortgage banking industry, began with a clear vision and a plan for gradual but steady expansion. With locations in Orange, San Diego, and Los Angeles Counties New American Funding has positioned itself as a leader in the FHA, VA, Conventional, Jumbo and the Reverse Mortgage Markets. New American Funding employs a more targeted and personal approach to not only help consumers, but to expand their business by partnering with realtors, builders and industry professionals.

For more information about New American Funding please contact Jennette Landrum at or visit our website

Reverse Mortgage: Borrower must pay required taxes and insurance. Not all applicants will qualify.