New American Funding, a national mortgage banker, is hosting a Latino Focus event, The Hispennials Generation: Marketing to the Nuevo Latino, in Los Angeles, CA. This event, hosted by New American Funding President Patty Arvielo, will educate attendees on marketing to the millennial generation of Hispanic consumers.

The workshop and mixer will be held on January 21, 2016 from 2pm-8pm at the Luxe Hotel located at 1020 S Figueroa St Los Angeles, CA.

The event will provide many opportunities for attendees to learn about needs specific to millennial Hispanic consumers and hear from two guest speakers, Rolando Nichols and Lena Gonzalez. Rolando Nichols, Noticias MundoFox News Anchor, will address how to market to this new generation of Latinos. He will specifically address social media and traditional marketing tactics. Lena Gonzales, Long Beach City Council Member, will speak about the need for lenders to embrace the Latino communities and support them in achieving the American Dream.

“I am very excited to host this Latino Focus Event about the new millennial generation of Latinos. I hope that people will learn how to market to this important generation and how we can help them achieve their dream of homeownership,” said Arvielo.

New American Funding created the in-house Latino Focus Committee in 2013. Their mission is to address the challenges faced by Hispanic consumers in their pursuit of homeownership.

This event is produced in collaboration with Freddie Mac and Radian. More information can be found at